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API Strategy + CRM Integration: Revealing Core Values for Innovations

In today’s world, APIs keep evolving and turn traditional development techniques from science to art. Being fundamental enablers for driving business innovative ideas, many organizations rethink their API strategy and hit the road of various services interactions, including CRM integration.

Finding Clarity in API Strategy

From the get-go, APIs represent an integral part of business strategy, and you should make the good decisions about them. Due to the dynamic nature, you can integrate different systems across various divisions of the business. In many cases and non-technical circles, the API strategy is considered as a separate unit from the core business strategy, and also advised to be a tactic to support the major objectives.

On a practical level, APIs has a transformative impact on the organization development route. If you apply them as the entity, they should be aligned with the strategy to support generating revenue, stimulate innovation, and boost the market reach and the like. More important, either you run API strategy or tactics, it creates new lines of business and proves to be the most effective way of collaborating in a hybrid, competitive environment.

APIs Spectrum in 2016 Trends

As APIs continue to fuel innovation at leading companies, more and more look to harness the power it can bring to their organizations, at all levels. Apart from becoming the go-to resource in the process of business evolving, CRM integration sets its way from a nice-to-have feature to a must-have feature.

Being a rather differentiating force, the requirements to APIs grow along with the changes. In this year, the number of industries that use API technology has enlarged, as well as the security concerns, and demands to speed and quality. Check the SmartBear infographic out to see more details on APIs trends.


APIs and CRM Integration: Addressing Business Concerns

Rapidly changing APIs facilitate the processes of meeting specific users’ needs and optimizing the business model to desirable, appropriate state. Let’s say, in running b2b service, owners need to offer compelling feature set, create engaging end points, and connect deeply with the targeted audience.

Thus, apart from more complex app development requirements, they face the growing demands and expectations from clients. Uncovering these needs, you will find that you share some of them:

  • Reduce the workflow and customer journey loops,

  • Feed the valuable information back to user’s CRM,

  • Maximize the efficiency of service in combination data from other systems.

Here is where CRM integration comes as a path of least resistance and the easiest way to get the things done and comply with user’s expectations. Having a significant value, the cost and maintenance of API integration should be based the long-term business purposes.

Defining the pains of your targeted audience, you build a feature or tool that solves that pain. Regarding developing integration with CRM, the tuned, seamless interactions with multiple CRMs via single channel are more attractive than connecting to each platform separately. Interested in multiple CRMs integration? Contact our sales rep for more details.

Drawing a Bottom Line

API strategy or just the infusion into the core strategy helps to reach and enforce transformative changes into overall business development track. When done right APIs enable organizations and enterprises to innovate faster and reach whole new audiences. So, if your plan doesn’t include the point of getting bypassed in the market, go forward with key goals and incorporate API-driven tactics.

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