Regardless of the size and industry companies work in, most use CRM software nowadays. Customer relationship management solutions allow to facilitate various everyday tasks and help build a strong far-reaching relationship with clients. In addition to that, CRM platforms store a great deal of valuable information that is often needed for a number of other tools as well.
Integrating CRM solutions with such business apps as marketing automation, project management, business dashboard, accounting, etc. brings substantial benefits to companies, allowing them to synchronize the information from different sources and avoid the necessity to re-enter the data into different systems. Some of the other noteworthy benefits of integration include:
- Improved lead qualification
- Better revenue attribution
- Detailed behavioral tracking
- Real-time activity alerts.
Taking all of this into account, you, as a software vendor, should strongly consider adding an out of the box CRM integration option to your product. But which platform to start with and how to perform the task efficiently? Let’s look into that in more detail.
Why Salesforce API Integration Is a Must
It is a well-known fact that Salesforce is the number one in the list of most effective and practical CRM solutions. It is used by over 100 thousand companies around the world and continue to gain new clients. Despite focusing on sales performance, this SaaS provides a variety of other advanced features, such as multi-channel marketing and support service customer segmentation, forecasting and collaboration, etc. Besides, workflow is of great help in sending follow-ups and tracking performance.
All in all, software vendors can receive the following advantages from Salesforce integration:
- Adding numerous Salesforce users to the customer base
- Enhancing the functionality of the soft
- Increasing the market share and surpassing the competition, etc.
Now that the benefits of Salesforce API integration are evident, the only question left is how to perform it effectively. Luckily, there is a tool specifically developed for the task.
Data2CRM.API - a Clean Solution for the Complex Issue
As many of you have probably heard, API is perceived to be the most convenient and effective integration method up to date. It allows to access and manage various CRM entities, synchronizing the information between different apps. Even though such an approach is pretty straightforward, there may appear some difficulties when developing an integration.
Data2CRM.API is a service, designed to help you avoid the complications and make the process as smooth as possible. In addition to seamless Salesforce API integration, this tool will simultaneously connect your soft with 12 CRM platforms, including Zoho, SugarCRM, Highrise, Insightly, etc. A well-documented API, full technical support and personalized service complete the list of Data2CRM.API advantages, making it a perfect solution to deal with your integration issues.Schedule a Consultation
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