It’s not a secret that email marketing is treated in various, sometimes controversial, ways. However, it preserves the mastering level in positions of customer acquisition, engagement, and retention. As businesses grow along with data amount, they suddenly find themselves awkwardly unfitted with the features of current email automation tool. CRM integration as a new system upgrade became an apparent problem solution.
Is Email A Digital Anachronism?
Let’s face it: email marketing delivers the highest ROI out of many marketing channels. Additionally, it is an essential instrument in achieving clearer goals, status reports, and establish better marketing and sales communication.
On the dark side, email is a rather fickling and confusing channel. As all aim to deliver timely messages in both: B2B and B2C spaces, the targeted inbox gets overloaded. Besides, it’s getting difficult to explain the underlying reasons of appearance and acceleration of trends, unsubscribes and bounces.
The high-profit margins and low retention costs embody the sense of what is success. So more savvy business owners show the need in email marketing integration opportunity. The direct connection to CRM platform is expected to create an efficiently stimulating environment to solidify the vision of business objectives, and eliminate the extra efforts with a data silos management.
4 Email Marketing Pain Points
Being an essential content routing tool, email marketing also incorporates a certain load of guessing work. Seeing things through business-focused and human perspective lens, publishers and e-commerce brands are striving to deliver experiences that their targeted audience would be unable to outgrow. While service and SaaS companies work on adapting their email marketing to the corresponding stage of the customer journey lifecycle.
In both cases, your clients have to encounter some barriers on a daily basis along with a lack of data analysis due to the unavailability of CRM integration. The lack of proper analytics, limited ROI view, inadequate optimization, and inept progressing in digital experience make businesses burn piles of money in vain. Email marketing integration delivers an alterant effect on the initiatives, as well as helps to cope with the major pain points shared by your clients.
#1 Growing Subscribers List and Data Mess
The managing the customer lists with the perpetual changes develops a splitting headache for marketers. Aiming to craft and deliver timely offer or content, your users make a sheer jumble in the email marketing database and relocate these records in CRM manually. The end result of these actions is dirty data that requires deduplication.
Email Marketing Integration Therapy
In developing a perspective on successful campaigns, the compelling starting point is the improvement of the database running. Thus, CRM integration with your email marketing tool helps users to keep their records clean and updated due to the seamless data exchange between your service and their CRM platforms. Profit gained by both sides: your clients can have clean data, and you offer service upgrade what retains and attracts new prospects.
#2 Dynamic Content and Personalization
What problem is your software good at solving? You may say “It’s timely content and outstanding experience delivery.” Yet, many of your clients are dealing with random clicks through that decreases the conversion rates. Knowing how much of a difference can target email make, the client’s request to optimize the personalization feature to make the content delivery indeed dynamic.
Segmentation Antidote via CRM Integration
As cliche as it sounds, but the content is still a king. However, the data is the fuel to power up any context. Email marketing integration with CRM will provide your users with advanced segmentation that will be based on the updated, relevant record lists extracted from the database.
How CRM data on a customer is better? As a rule, the records are updated by the sales and support departments, not just marketing managers, so these segmented lists are based on the more parameters and, therefore, they are more accurate.
#3 Data Overload
The core problem is to get data, and the solution is the numerous tools ready to collect this information. The other side of this story is the multiple places where these records are stored and their quality. Obviously, your service can’t confront those multiple channels, but you may enable the lower risk of old data damaging by CRM integration and seamless updates.
Email Marketing Integration As An Informational Setup
Going in the direction of undisrupted workflow, the records exchange between the email marketing tool and CRM is potentially delivering the valuable information to improve the quality of lead generation and follow-ups, as well as make this communication more meaningful and purpose-driven.
#4 Lack of Analytics
As it was already mentioned, the multiple data storages provide unclear and messy data. So businesses simply unable to collect these jigsaw pieces from a number of sources into a place. That’s true; CRM platforms solve the data analysis questions. Still, your users who run simultaneous campaigns more than often fail in tracking the performance, and get a limited overview of intermediate results and, therefore, can bring updates into the ongoing plan.
Single Place to Keep Quality ROI Estimation
By providing the email marketing integration with CRM, you offer your clients far more than a mere option of getting connection and records transfer. Along with the campaigns as tasks, reports as attachments, and sign-in forms as new leads, this feature saves a bunch of time on data organizing and analyzing in the course of overall performance.
Multi vs One CRM Integration
Having learned an invaluable lesson along the way, the bothering question is how to develop this very email marketing integration. Even so, API integrations are on the rise currently, these initiatives are expensive in time and budgets. For fear of being labeled unsuccessful, many vendors throw away this option to business and customer development.
Maintaining the vision of your service, you can assess the integration with multiple CRM platforms by developing only one API integration with Data2CRM.API. To be more specific, this is a web-based service that provides seamless interaction with 17 CRMs. The solution incorporates the API methods to extract more data and extend record manipulation possibilities. To find out more details, check out the documentation for code samples or contact the account manager.
Cut It Short
The innovating with clients should work well in B2B, and offering the email marketing integration will give companies deeper knowledge of their customers, promote trusting relationships, eliminate time and effort expenses, as well as deliver better insight into the performance. Plus, the usual and shared email marketing pain points can be prevented by integration with CRM.
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